Starting with a free plot of land in the United Kingdom and few hundred thousand dollars, the player must build a profitable amusement park, making money by opening rides and selling merchandise and refreshments. The goal is to increase the park's value and available cash so that the park can be sold and a new lot can be bought from another part of the world and start building a new theme park. Newer products can be bought after researching them. Once enough money has been made the player can move on to newer plots. Plots are located all over the world and have many different factors that affect gameplay, including the economy, weather, terrain and land value.
There are over thirty attractions available in the game. Depending on the platform, it is possible to tour the park or the rides. There are simple rides like the bouncy castle and tree house, and more complicated and expensive rides like the roller coaster and the Ferris wheel.