A video game based on the film, Madagascar 3: The Video Game, was released on June 5, 2012. The game allows gamers to play as Alex, Marty, Melman, and Gloria as they travel across Europe promoting the circus by performing stunts, circus acts and completing missions. It was released to Wii, Nintendo 3DS, Nintendo DS, Xbox 360, and PlayStation 3. Published by D3 Publisher, the Wii, Xbox 360 and PlayStation 3 versions were developed by Monkey Bar Games, and the 3DS and DS versions by Torus Games. The game received negative reviews from critics with Metacritic giving the Xbox 360 version a 45/100.
A mobile video game, Madagascar: Join the Circus!, was released on June 4, 2012, for iPhone and iPad. The game allows players to build a circus and play mini-games.