Like Life's story revolves around Kazuma Kosaka who had to move into his aunt's house due to his parents always being too busy. He lives next door to his childhood friend Yumi Miyasato, and the two of them walk together to Shimousanomiya Academy which they both attend. One day at school, many strange transfer students arrive at school: all over town, objects start turning into girls, though they still retain some form of what they used to be on their person. Kazuma's mobile phone is no exception and turns into a girl he names Himeko Kosaka. The concept of giving moe traits to inanimate objects is known as moe anthropomorphism.
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